What is Behavioural Science?
Plus how it can be used to improve your business, making life easier, not only for you, but also for your ideal customers.
Cognitive Biases
Our brains only have a limited amount of energy & processing power, but we live in a world of vast quantities of information.
Cognitive biases help us take shortcuts, but can also be used by those who want to lead us into decisions & choices that benefit them, but not us.
Nudges, Sludges, Baits & Waits
Discover the behavioural interventions being used to shape and change our behaviour. Governments & large companies use them all the time. We want to level the playing field by giving the same tools to smaller businesses.
