Discover the psychology of action.

Learn how behavioural economics will help you:

Understand your brain

Make better decisions

Avoid being manipulated

Achieve your goals

Use your knowledge to grow easily, effectively & ethically. No magic tricks, no hard selling.

Read. Watch.
Learn. Improve.

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Understand how we think, decide & choose.

Grow sales, engage employees, reduce risk and increase profits leveraging unique insight.

Make life & business easier, smarter & better, today.

Talk to Us!

What would you most like to learn about? Its a huge field, with so many things that can help you, your career and your business...

Where should we focus first?

Grow Your Business

Learn how to use the psychology of action to grow sales, improve engagement, reduce risk & increase profit.

Business Consulting

Bespoke problem-solving, by understanding the root causes & underlying issues within your business.

Competitive Advantage

Become a leader in your field by being one of the first to use behavioural economics to understand & meet your customers' needs by using real-world, proven and groundbreaking science.

Meet our founder

Tamsin Bromley-Rahlke
Certified Member, Global Association of Applied Behavioural Scientists (open to qualified individuals only)

MA (Oxon.), MBA (Cranfield), MSc Behavioural Economics (distinction)
Adv. Dip. Regulated Financial Planning (Chartered)
Investment Management Certificate (CFA)
Cert. Fundraising
Dipl. Sociobiology
Cert. Happiness Facilitator

Tamsin is a successful entrepreneur, having built and sold her own financial advice business, after working in investment, client relationship management, strategy, executive search, and fundraising. She loves to read, with over 2,000 books on her Kindle, and more in hardcopy.

The common thread has always been an insatiable curiosity about people: why we do what we do, and how we make the choices we do. This led to her becoming (by far!) the oldest student in her recent MSc studies, where her dissertation looked at how making a decision itself changes future decisions in a predictable way.

She is used to juggling work & family, as well as the challenges that can stem from chronic health conditions/disabilities and enjoys working with neurodiverse individuals.

Outside work, Tamsin enjoys hands-on house renovation, silver & gold jewellery-making and trying to keep an elderly, but still delinquent, Beagle in check!

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